What we did

Brand Strategy

Brand Architecture

Naming

Brand Design

Photography Direction

Video Direction

Custom Typography

Packaging Design

Advertising Strategy

Activation

 

Photography

Swanson Studio

Editing

Remedy Pictures

“Platform is not your typical creative agency. Their talents extend beyond visual design into true brand development. Their strategic, and holistic approach was invaluable in helping us wade through some significant challenges. They gracefully handled every curveball we threw their way and worked closely with us to develop an effective brand platform to launch our new products.”

 

JEFF GATTIS, EXECUTIVE DIRECTOR of MARKETING, HTC

We created Standard 65 Dot Regular, a custom headline font that combines the HTC brand dot pattern with the 8-bit Grip UI interface. 

We looked a brand right in the eye, 
and saw a winner inside

HTC came to us with a reputation for building gorgeous smartphones and plans to launch in multiple new categories, including fitness trackers. We put the brand through a grueling Platform design workout, and helped it prepare to win on a whole new playing field.

 

Start with your strengths

When we dug deep into its DNA, we found that HTC isn’t just about electronics. It’s about the people that use them. What sets the brand apart is the way its phones feel in your hand; the clear interfaces that simplify life; the thoughtful way it designs and markets its products. We saw a unique, human quality alive in HTC’s products and marketing. And, we were off and running.

Find the right partners

To accelerate its entry into competitive new categories, HTC developed partnerships with established brands. Its Grip fitness tracker is powered by Under Armour’s Record app. It always helps to have the best talent on your team.

 

Design a winning formula

We explored multiple strategic options, and developed a design platform to make the most of HTC’s brand and its new teammates.

 

We looked a brand right in the eye, and saw a winner inside

 HTC came to us with a reputation for building gorgeous smartphones and plans to launch in multiple new categories, including fitness trackers. We put the brand through a grueling Platform design workout, and helped it prepare to win on a whole new playing field.

 

Start with your strengths

When we dug deep into its DNA, we found that HTC isn’t just about electronics. It’s about the people that use them. What sets the brand apart is the way its phones feel in your hand; the clear interfaces that simplify life; the thoughtful way it designs and markets its products. We saw a unique, human quality alive in HTC’s products and marketing. And, we were off and running.

 

Find the right partners

To accelerate its entry into competitive new categories, HTC developed partnerships with established brands. Its Grip fitness tracker is powered by Under Armour’s Record app. It always helps to have the best talent on your team.

Design a winning formula

We explored multiple strategic options, and developed a design platform to make the most of HTC's brand and its new teammates.

Platform to launch great things