See how you run

There’s no ideal way to run. There’s just your way. How does your body work? How do you want your run to feel? Brooks’ new Stride Signature fit system addresses those questions to give runners a perfect footwear match. Our visual identity system makes sure there’s no missing it. 

There’s no ideal way to run. There’s just your way. How does your body work? How do you want your run to feel? Brooks’ new Stride Signature fit system addresses those questions to give runners a perfect footwear match. Our visual identity system makes sure there’s no missing it.

See how you run

The visual system for Stride Signature balances two competing priorities: Quick, easy comprehension and technical credibility. Simple graphic elements combine with shoes in action and bold copy to communicate technical performance by segment. The graphics repeat in the background to reinforce the message. Near product displays, areas are reserved for deeper technical communication.

Overall, the design fits within the brand language and builds on Brooks’ mantra, Run Happy.

Stride Signature took its first successful steps at Brooks’ booth at the Outdoor Retailer show in the summer of 2015.

What we did

Identity Design

Visual Identity System

Activation Strategy 

Platform to launch great things